WP-Optimize Premium is an all-in-one WordPress plugin that cleans your database, compresses your images, caches your website and minifies. WP-Optimize is trusted by more than 1 million WordPress website owners to boost performance and reduce page load times to improve your site’s user experiences and SERP rankings in Google.
WP-Optimize Premium WordPress Cache Plugin Features
- Clean-up and optimize
 Cleans-up database tables, trackbacks, pingbacks, transients, post revisions, auto draft posts, trashed posts, spam, trashed comments and more. Choose what you clean up or click once to optimize it all.
- Schedule clean-ups
 Schedule clean-ups so you can set and forget. Choose from daily, weekly, fortnightly or monthly.
- Database statistics
 See the size of each database table, how many records each one contains and the size of the overhead to be cleared.
- Retain data during clean-ups
 Tell WP-Optimize to retain a set number of weeks’ data during clean-ups, just in case you need to retrieve something.
- Back up before clean-ups
 It’s a simple checkbox to back up before clean-ups.
- Flexible clean-up schedules
 You may wish to optimize database tables more frequently than you remove unapproved comments.
- Choice and flexibility
 Choose from a number of advanced options, like the ability to optimize individual database tables.
- Tweaks
 We’ve included tweaks to optimize slow queries in WooCommerce, the WordPress postmeta table and more.
- Lossy or lossless compression options
 Choose between maximum space saving, best image quality or somewhere in-between.
- Auto-compress
 Check a box and every new image you upload will automatically be compressed to your preferred lossy / lossless settings.
- WebP conversion
 Recommended by Google, WebP can achieve up to 34% smaller file sizes compared to JPEG and up to 26% compared to PNG.
- Bulk compression
 Compress every existing image on your site with the press of a button.
- Restore original
 Gone too far? Revert images back to their original in one click.
- Retain EXIF image data
 Check a box to retain EXIF image data during compression.
- Delete orphaned images
 Identify and delete unused images from your WordPress website, saving disk space.
- Delete unused image sizes
 WordPress creates multiple sizes of every uploaded image causing the uploads folder to become bloated. Scan for image sizes not in use and remove them to save further disk space.
- Lazy load
 Helps web pages to load much faster! It does this by loading web parts gradually / when they’re needed vs simultaneous loading of everything, all at once.
- Turn on caching in just one click
 WP-Optimize automatically detects and configures itself optimally for your WordPress site. Turn it on in one click or refine settings if you prefer.
- Cache preloading
 This clever feature means users receive a cached version of your site even if they haven’t visited before, improving page load times from the very first visit.
- GZIP Compression
 HTML, CSS and JSS are delivered to the user’s browser as smaller, compressed files, reducing the size of pages and style sheets by up to 90%!
- Serve cached content to logged in users
 Turn this on if content stays the same for logged in users.
- Advanced exclusion roles
 Exclude content by URL, conditional tags, browser agent strings or list cookies that should prevent caching when set.
- Device-specific cache
 Serve separate cache files to different devices. Useful if some of your content is delivered to mobile or desktop devices only.
- Browser cache
 Instructs client browsers to reuse resources (HTML, CSS, JS) if no changes were made since the last request.
- User specific cache
 Serve separate cache files for individual users. Useful for websites with personalised content.
- Cache purging permissions
 Select which user roles are allowed to purge the cache, from admins, editors, authors, contributors or subscribers.
- User per role cache
 Serve separate cache files to specific user roles. Useful if your website delivers different content to different user roles e.g. subscribers.
- Minify in just one click
 Minifies HTML, JavaScript and CSS. Toggle on or off or customise each one under ‘settings’.
- Customise minification
 Minify only or minify and merge.
- Asynchronous loading
 Choose non-critical CSS and JavaScript files to load in the background and independently of other resources e.g. analytics or pixel scripts.
- Exclude files from being minified
 Specify CSS and JavaScript files to exclude from minification.
- Optimize fonts
 Optimize Font Awesome and Google Fonts. Inline the font files, inherit from CSS settings or load asynchronously from CSS or JavaScript.
- Preload assets
 WP-Optimize visits each web page on your site so the code is minified and preloaded for real life users, right from their very first visit.
- Preload key requests
 Recommended by Google to improve page speed times. Critical resources (things like font files) get loaded first, so the page loads much faster.
- Google Analytics integration
 Set up Google Analytics directly in WP-Optimize without extra plugins. Host the script locally to make your site faster, or switch to a lightweight version to save resources and speed up load times.
- Multisite support
 Optimize any site (or combination of sites) on your WordPress Multisite or network
- Multilingual compatible
 This makes caching work smoothly if you use multiple languages or multilingual WordPress plugins.
- Geolocation caching for WooCommerce stores
 If you run an international WooCommerce store, you need this. This feature ensures that the correct, country specific cached content is served to your customers e.g.
- Run from WP-CLI
 Run optimization commands directly from the WordPress command-line.
- Cloudflare integration
 Integration with Cloudflare means there’s no need to clear the cache in the Cloudflare dash when posts or pages are purged by WP-Optimize.
- Logging and reporting
 Log events in Slack or in the syslog.
